Styleguide | The Naturés Richness Group

The Nature´s Richness Group is the dynamic New Foods division of the Pfeifer & Langen Group. We do more than create delicious plant-based food. We apply cutting-edge technology and processes that maximise value and sustainability from field to fork, providing consumers with high-quality alternative proteins and functional foods. Our mission is to transform the entire food system one plate at a time. Join us on this exciting journey and enjoy the taste of plant-based progress.

© 2024 Nature's Richness Holding GmbH. All rights reserved. The entire Corporate Design Manual and all information, texts, graphics, logos, and design elements contained therein are protected by copyright. Any use, reproduction, or distribution without express written permission from Nature's Richness Holding is prohibited.

The logo of the Nature´s Richness Group

The Nature´s Richness Group logo consists of the figurative mark, the two leaves and the sun as well as the word mark: the Nature´s Richness Group. Depending on the application, the claim is added: 'Let the good grow'.

The figurative mark can also be used on its own to present the company without showing the overall logo.

The Logo of the Nature´s Richness Group

Positive and negative display

Depending on what the background looks like, either the positive logo or the negative logo can be used. Normally, the positive representation should be used if possible, as it shows the full diversity of the logo components.

Positive display

The preferred background of the Nature´s Richness Group logo is white, as it is optimally legible and recognizable here.

Negative display

Depending on how dark the background is or how it shows a pattern, the negative representation of the logo is used.

Positive image, - Word and figurative mark CMYK, RGB and Hex zip 3,3 MB
Negative image, - Word and figurative mark CMYK, RGB and Hex zip 3,5 MB

The Logo of the Nature´s Richness Group

The colors of the Logo

For The Nature´s Richness Group, the colors of its logo are of particular importance. They communicate the values of health, sustainability, joie de vivre and authenticity, which are at the heart of the mission to offer high-quality plant-based products that not only taste good but are also good for us and for the planet.
The dominant green in all its shades symbolizes life, nature and growth. It represents the vitality and freshness of plant-based products, while at the same time creating a link to the environment and sustainability. The green reminds viewers of the lush fields where the ingredients for plant-based foods come from and conveys confidence in a healthy and sustainable diet.
The bright yellow in the logo evokes associations of light, warmth and optimism and emphasizes the positive effects of a diet rich in natural, plant-based nutrients.
The brown in the logo, which reflects the color of the earth, stands for down-to-earthness, authenticity and a connection with nature. It symbolizes the company´s deep roots in the fundamentals of life and its commitment to offering high-quality, natural products. The brown reminds us that plant-based foods have their origins in the earth and that the company strives to preserve this connection to nature in every aspect of its business.

Color specifications - Figurative and Word mark pdf 119 KB

Sizes, distance definitions and backgrounds

This chapter shows the different sizes of the logo and the smallest representation with and without claim. It also shows the spacing, the white space around the logo and how to determine this. So that it has its place, can be effective and is not constricted.Last but not least, examples are shown of when to use the positive and when to use the negative visualization. As well as do´s and don´ts.

Sizes, distance definitions and backgrounds pdf 1,4 MB

Placement on media

The placement of the Nature´s Richness Group logo for the various media applications is shown here: On business stationery, with letterhead, business cards and signature. As well as in PowerPoint presentations and on the website. The last example shows an exhibition stand that presents various companies in the group and at the same time is designed with ceiling hangers to emphasize the togetherness of the group.

Office equipment pdf 1,2 MB
PowerPoint Master pptx 6,4 MB

The fonts and colors of the Nature´s Richness Group

The fonts of the Nature´s Richness Group

Corporate fonts play a crucial role in the visual identity of a company. They serve to ensure consistency and professionalism across all communication channels, be it on the website, in printed materials or in presentations. This is why the clear and modern font was chosen: Brother 1816. It can strengthen the brand image and convey the messages clearly.

Fonts of NRG pdf 3,9 MB

The colors of the Nature´s Richness Group

NRG´s colors are based on the industry context and the brand attributes of a plant-based food company. This results in a color palette that reflects nature: Green and brown for plants and earth and a yellow for the sun. Consistent use of these colors across all communication channels, whether in logos, marketing materials or product designs, helps to strengthen the Nature´s Richness Group brand identity and promote recognition.

Primary colors

The main or primary colors are green tones, a warm yellow tone for the sun and a brown earth tone.

Secondary colors

The secondary colors are white, a special shade of grey and black.

Primary, secondary and tertiary colors pdf 21 KB
Tertiary colors - PowerPoint and Website pdf 44 KB

The visual world of the Nature´s Richness Group

The visual World of the Nature´s Richness Group

The corporate imagery of the Nature´s Richness Group plays an important role in all brand communication, be it on the website, in advertising campaigns, on social media platforms or in printed materials. It shows the production facilities in an impressive way and with unusual lighting. Very sensitive landscape shots as well as appetizing, enjoyable food shots. The people shots are emphatic and authentic, from portraits and group visualizations to close-ups.

Special graphic features

Circles, with outlines that illustrate the organic world of the Nature´s Richness Group. They can be filled with photos or with text on a white background.

The outline circles can be animated to bring the logo or topics into focus.

The tonality

The tonality

A sustainable and progressive future.

The tonality of The Nature´s Richness Group can be described as enthusiastic, positive and future-oriented. The copy tends to avoid negative or skeptical language and instead conveys a strong dynamic energy and enthusiasm. This brings the company's mission to life and paints a progressive and high-quality picture of the company's purpose. It becomes clear that the company has not only current but also future trends and needs in mind. The tone of the texts is aimed at people who are interested in innovation and long-term change.

Overall, the texts succeed in inspiring readers and convincing them that Nature´s Richness Group products not only taste good, but also contribute to a sustainable and progressive future.

See also: https://www.the-natures-richness-group.com/

Companies of the Nature´s Richness Group

The companies of the Nature's Richness Group – represented in the logo bar

To showcase all brands within the group, logo bars featuring their respective brand logos are available. These can be used in a variety of contexts — such as in advertisements, brochure footers, newsletters or event & brand materials — to highlight the strength and diversity of the group. The logo bars are available in two formats: horizontal and compact.

Horizontal logo bar with NRG claim

Horizontal logo bar without NRG claim

Horizontal logo bar with Claim zip 3 MB
Horizontal logo bar without Claim zip 3,1 MB